MGT6073 Global Marketing (15 credits)

Year Running: 2016/2017

Credit level: F7

Additional Information

Available to students for whom it is core or approved only.

Description

This module provides students with an understanding of international marketing issues. It will prepare students for the challenge of global marketing and enable them to have sufficient knowledge to undertake international related work duties if needed in their careers.

Reading List

Please click here for reading list.

Teaching Methods

Delivery Type	Hours
Independent	120.0
Lecture	20.0
Seminar	10.0

Methods of assessment

Assessment Type	Duration	% of formal assessment	Semester
Course Work	0.0	100 %	S1

Teaching methods and assessment displayed on this page are indicative for 2023-24.